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HONG LEONG Bank (HLB)'s “Can You Hack It 2022” Hackathon returned with a bang, providing the opportunity for technology enthusiasts, developers, digital creators and startups to showcase their innovative ideas and solutions.
Participants were given the task to re-imagine the banking experience for customers through hyper-personalisation and the Metaverse.
According to HLB group managing director and chief executive officer Domenic Fuda, the bank is always looking forward to new digital technology that aligns with its Digital At The Core ethos, using innovative ways to deliver personalised products and services that are centred around customer needs and wants.
“As a digital-obsessed bank, we are always looking to stay on top of trends and be ready to cater to our customer’s ever-evolving needs and demands in today’s digital economy.
“Metaverse will drive the next disruption in the banking and financial services industry, with strong potential of creating a highly immersive virtual user experience where customers can access banking services from the comfort of their own homes, including virtually visiting our branches for financial advisory.
“We felt inspired seeing the ideas proposed by the participants, especially on how we as a bank could provide a differentiated and value-added experience for customers not only in the current digital space but in the future as well,” added Fuda.,
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While the cash prize of RM10,000 was a great incentive, there was a lot more up for grabs – such as employment and collaboration offers from HLB, and exposure to organisations like Cradle, MRANTI, MBAN, and MDEC.
After thorough deliberation by the grand final judges, which included the bank’s senior management and long-standing partners MDEC, MRANTI, MBAN, Cradle and Pentas.io, Team “TryHards” came out top with their innovative idea of making bank statements fun and personalised for customers.
Runner-ups Team “Ivy” pitched a mobile app that harnesses the power of psychology and artificial intelligence (AI) to create hyper-personalised experiences that help customers achieve their micro financial goals, while Team “UniVRse” went the futuristic route, proposing a lifestyle-oriented banking experience set in the Metaverse.
The runner-ups walked away with RM5,000 and RM2,500 cash, respectively.
The remaining nine finalists received consolation prizes of RM500 cash for their interesting ideas and efforts. In addition, 10 teams won RM500 in cash in the special award categories, such as Best Finalist Presenter and Best Prototype Demo.
HLB chief digital and innovation officer Shailesh Grover said, “Over the past two years, the Hackathon was held virtually and to have it in person again raised the engagement level and brought the type of excitement that makes such events worthwhile.,